Evolving Brand Strategies: Enhancing Sustainable Competitive Advantage and Brand Equity
In the current competitive market landscape, world-class retailers like Starbucks and Walmart are systematically rethinking their brand strategies to remain relevant and responsive to customer needs and to breed loyalty. This essay analyses the more refined ways of adding sustainable competitive advantage (SCA) and brand equity in the case of Starbucks and Walmart. Understanding Sustainable ... Read More
Pages: 6 Words: 1619