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Brand Loyalty Among Millennials Essays

Brand Loyalty Among Millennials (Generation Y) and Generation Z

Introduction According to Shanahan et al. A critical figure business achievement is client unwaveringness. 2019). It registers a client’s likelihood of continuing to buy work and product from a particular brand despite contention or increasing expenses. It has been demonstrated that acting styles and perspectives on the dependability of brands shift over time. This review ... Read More
Pages: 14       Words: 3584
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