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Brand Loyalty Essays

Brand Loyalty Among Millennials (Generation Y) and Generation Z

Introduction According to Shanahan et al. A critical figure business achievement is client unwaveringness. 2019). It registers a client’s likelihood of continuing to buy work and product from a particular brand despite contention or increasing expenses. It has been demonstrated that acting styles and perspectives on the dependability of brands shift over time. This review ... Read More
Pages: 14       Words: 3584

Customer Satisfaction and Loyalty in the USA Fashion Clothing Market

Executive Summary This research project focuses on understanding customer perceptions, satisfaction levels, and loyalty toward eight clothing brands, particularly Tommy Hilfiger (TH) and its position in the market relative to the other seven brands. The project aims to gather insights into customer attitudes and behaviours towards each brand to inform future business strategies. The project’s ... Read More
Pages: 6       Words: 1465
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Brand Element Analysis

Executive Summary This study aims to decide the best course of action to manage and preserve a new brand in the fiercely competitive business; Slate Corporation is researching branding strategies. Slate will base the choice of its strategy on a thorough brand research of its two main rivals, Apple and Samsung. This in-depth research will ... Read More
Pages: 21       Words: 5570
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