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Brand Image Essays

Brand Analysis Report: Nike and Adidas

Executive Summary This report focuses on rather a comprehensive brand analysis of Nike and Adidas with a focus on important parameters such as brand character, image, identity, distinction, placement, communication, loyalty, and brand capital. Strength is evident in the market position of both brands and their uniqueness in strategies as determinants of this strength. With ... Read More
Pages: 15       Words: 4110

Role of CSR in Business

Introduction The principle of Corporate Social Responsibility (CSR) has become a core element of contemporary business practices, being reflected in one of the key components, which is the integration of social, environmental, and ethical factors in the company’s strategy and performance. CSR constitutes the main distinguished feature among “planning, organizing, leading, and controlling” (POLC) functions ... Read More
Pages: 6       Words: 1387
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Critical Analysis of Its Airbnb Communication Activities

Introduction Airbnb is a worldwide online community for unique lodgings and experiences shared between travelers and locals. Thanks in part to its creative brand communication initiatives, the company has succeeded in building a strong brand identity. The “Live Anywhere on Airbnb” ad was created to grab the attention of people who wanted to work remotely ... Read More
Pages: 10       Words: 2700

Tencent Holdings Limited

Tencent Holdings Limited, frequently branded as Tencent, is a Chinese multinational conglomerate that concentrates on numerous Internet-related services and products. The company was founded in 1998 and has grown into one of the world’s largest and most valuable corporations, with a market capitalization of over $1 trillion as of early 2021 (Ho, 2021). Tencent has ... Read More
Pages: 10       Words: 2568

Impart Ltd Consultancy Project Final Report

Context of the Client Problem The challenge in the Impart Ltd Consultancy Firm is the inability to create a brand image for the company to make it sell. The problem emanates from the company’s difficulties in conducting recruitment events for employees annually which deprives the company’s capacity to create an attractive workplace. The company fails ... Read More
Pages: 4       Words: 886

Research Paper on Counterfeit Products

Executive summary This research paper specifically will aim at counterfeit products and whether they affect the brand image and the consumption of products. In recent years, experts have argued that counterfeit products are increasing at a higher rate, and in the 21st century, it will be the biggest crime that every company will have to ... Read More
Pages: 12       Words: 3160

Essay on Customer Experience

The term “servicescape” refers to the geographical setting where services are exchanged. Before the consumer sets foot inside the establishment or engages in conversation with a staff member, it affects how they think about the location (Taylor, 2020). When it comes to achieving business success, the servicescape of a company is a crucial factor to ... Read More
Pages: 8       Words: 1983
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