Transforming Brand Experiences With Augmented Reality: A Case Study Analysis
In the dynamic marketing world where the AIDA funnel model is being superseded by technologies and changing customer behaviours, traditional models are being redesigned. The other improvement is the Presence–Focus–Participation funnel, a concept developed by Ferenci based on AR which makes brands engaging. This essay covers the effects of AR on brand engagement, discussing how ... Read More
Pages: 5 Words: 1298