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Agenda-Setting Theory Essays

Agenda Setting Theory

Introduction By analyzing public opinion every quarter, two physicians, Maxwell McCombs and Donald Shaw came up with the idea of the agenda-setting theory (AST) in 1972. In 1968, after Lyndon B. Johnson was ousted as President of the United States by Richard Nixon, this idea was established as research. The ‘Chapel Hill Study’ was the ... Read More
Pages: 11       Words: 3024

Application of Communication Theories

The above is a screenshot showing how most youths mostly rely on media platforms as their source of knowledge through search engines. They mostly always tend to avoid media that disagrees with their own beliefs, values, and attitudes. They heavily depend on search engines where they only view rather than put critical and analytical skills ... Read More
Pages: 6       Words: 1486
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