In the world of ever-changing beauty and personal care, Everose is one brand that shows its dedication to injecting a splash of illusiveness into everyday existence. This section will try to provide a Mission, Vision, and Strategic Objectives for Everose employing the above sectoral leaders of the industry, such as L’Occitane, The Face Shop and Victoria’s Secret. These proposals are made to suit the brand image of Everose and its core values, which consist of quality, ethics and customer welfare.
Established in the early nineties century Everose is Canadian company known as an international face of beauty. The company is proud of producing quality products which are fun and ethical at the same time. Their position is oppositional to animal testing as well as what they call harmful chemicals such as parabens and phthalates, which stresses their concern for safety. Sense of self-care, relaxation and also celebrating individuals beauty constitutes the philosophy about everose.
Mission Statement
The proposed mission statement for Everose is: Everose’s mission is to enrich the ordinary life with a bit of luxury and magic through high-quality, fair trade beauty products that support self -care on individual personalities.
Vision Statement
The vision for Everose could be: “To be an innovative leader in the beauty industry that focuses on quality, sustainability and which gives individuals a sense of confidence to celebrate their own uniqueness.” This vision addresses Everose’s goal as being at front edge of the beauty market with innovation, while emphasizing environmental awareness.
Comparative analysis with Market Leaders
Comparing the brand with industry leaders such as L’Occitane, The Face Shop and Victoria Secret one can see why a mission statement is important to have because it tells us about what their vision of future goals are (Bhadmus, 2023). The key trends revealed by L’ Occitane’s focus on natural ingredients and traditional methods, the Face Shop proprietary emphasis of visual appeal ‘inspired off nature’, as well as Victoria secret celebration Feminality and glamou leading to successful brand positioning are valid approaches. Everose can benefit from observations of these cases to plot out own distinct domain in the market.
Proposed Strategic Objectives
- Product Innovation: For Everose, the company should emphasize on formulating new products which are inline to existing trends and meet customers needs in order for it to remain competitive.
- Sustainability and Ethics: By relying on their current measures, in the future Everose should increase commitment to sustainability and ethical manufacturing – establishing new criteria for sectors like this (Kuan et al., 2020).
- Market Expansion: Upholding the recent internationalization of Everose to Canada, there should be strategic maneuvers set by various parties with a mandate to expand its market perception both locally and internationally.
- Customer Engagement: Making services and more personalized such as community involvement, a loyal customer following can be created for Everose (Barbosa et al., 2020).
- Brand Partnerships: Partnerships with other brands and influencers who share similar views can make Everose more visible, acting as a multiplier.
The provided Mission, Vision and Strategic Objectives about Everose will help to provide it with the status of an innovative brand that is aware its ethical engagement in business processes and deeply understands customer needs. Embracing these factors, Everose will continue growing and being successful relative to your rivals though sticking to its values of quality, honesty that there is beauty in the individual.
References
Barbosa, M., Castañeda-Ayarza, J. A., & Ferreira, D. H. L. (2020). Sustainable strategic management (GES): Sustainability in small business. Journal of cleaner production, 258, 120880.
Bhadmus, I. (2023). Beauty and Personal Care Sector: Investment Opportunities in Nigeria. Available at SSRN 4621706.
Kuan, N. Y., Yang, F. C., & Fei, L. K. (2020). An Application of Quantitative Strategic Planning Matrix for Small Business: A Case of a Beauty Salon. Global Business & Management Research, 12(2).
Rathod, S., Mali, S., Shinde, N., & Aloorkar, N. (2020). Cosmeceuticals and Beauty Care Products: Current trends with future prospects. Research Journal of Topical and Cosmetic Sciences, 11(1), 45-51.
write