What Are They Doing? Why Did They Come Here: Scarcity Effect Triggering Impulse Decisions in Traumatic Events in Zack Snyder’s Dawn of the Dead (2004)
Introduction Inside Zack Snyder’s “Dawn of the Dead” is a group of survivors dealing with a sudden outbreak that turns humans into flesh-eating zombies. The survivors hide in a mall, trying to stay safe and away from the outbreak happening behind closed doors and conflict among themselves. This examines the mental and behavioral factors that ... Read More
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