Zara’s Global Marketing and Sales Development Strategies in Nigeria and the UK
Executive Summary This paper explores Zara’s marketing and sales development strategies in Nigeria and the UK, revealing a fascinating connection between standardization and adaptation. Zara tailors its product offerings, distribution channels, and promotional tactics to cater to each market’s unique needs and preferences, even though a consistent brand image and efficient supply chain enhance its ... Read More
Pages: 17 Words: 4567