Analysing the Processes and Methods To Manage Consumer Behaviour
Gabriel and Lang (2006) theorised that consumers are unmanageable because consumers have different `faces` in different periods of their lives. This is contradicted by researchers like Hackley (2012) who feel this is not the case. In this essay, different theories and examples from personal experience have been used to discern to what extent Gabriel and ... Read More
Pages: 8 Words: 1956