Market Orientation and Marketing in Non-profit Organizations: Indications for Fundraising from Victoria
Introduction The research paper “Market orientation and marketing in non-profit organizations. Indications for fundraising from Victoria” by Brady, Brace-Govan, Brennan, and Conduit (2011) looks into the influence of market orientation on marketing techniques utilized by non-profit organizations in the state of Victoria, Australia. The author’s goals are to determine the characteristics that influence the capacity ... Read More
Pages: 5 Words: 1151