I firmly believe that communication in business is essential since it improves the overall performance of a business, builds teamwork when the communication is good, impacts customer service, improves business relations with customers, suppliers as well as shareholders, and prevents misunderstanding and conflicts in workplaces (Radovic Markovic & Salamzadeh, 2018). Therefore, in this essay, I will discuss how communication is essential for today’s business and how both digital and social media can help in doing business in today’s world.
How communication is essential in business
I think communication in business ideally improves a business’s overall performance. In my opinion, this proves to be true because companies with effective communication techniques outperform their competition three and a half times more often. The capacity of a corporation to compete is the most important reason to encourage excellent communication, but it is not the only one (Kharouf et al., 2020). When employees in a particular business communicate effectively, they are likely to help one another in their undertakings and, as a result, improve the quality of their work which generally boosts the overall performance of the business.
Splendid communication in business again builds teamwork. Managers who can effectively convey their vision to their teams are more likely to motivate their employees to work together toward a shared objective. They ensure that everyone knows their roles and how to carry them out effectively. When there is honest communication among coworkers, everyone can help when needed and to understand when to receive it (Zabolotskaya & Charnovets, 2019). Perhaps, clear and constant communication helps eliminate the ambiguity that gives rise to the kind of misinformation that can bring down a company. If you say anything, someone will probably take it the wrong way. However, everyone is on the same page when there is a straightforward conversation. Disagreements are inevitable; however, they are less likely to escalate into a major issue if each side has a safe space to express their point of view.
Good communication is the cornerstone of excellent customer service. The only way to satisfy a clientele is to know what they want; it is impossible to achieve that without asking them. No matter what they sell, it is important to put the consumer first by attending to their concerns and queries and responding with clear, understandable information (Pirju, 2019). Responding quickly, attentively, and politely on social media when consumers reach out to you is important.
Social media and digital communication can play a significant role in enhancing business in today’stoday’s world. Businesses can make use of their social media platforms that currently exist to reach their customers regarding the products they offer; therefore, through social media, the business can engage with its potential customers and get their feedback regarding the products they offer, which can later be used to improve the products based on the customer specification (Fraccastoro & Pullins, 2021). Again, digital and social communication helps a business reach different segments across the globe, generating more revenue and building a splendid reputation within the market.
Business success depends on effective communication. Good connections with the key stakeholders in an organization are essential for efficient communication. To improve corporate communication, one must identify its flaws, take steps to remedy them, and make space for listening.
Fraccastoro, S., Gabrielsson, M., & Pullins, E. B. (2021). The integrated use of social media, digital, and traditional communication tools in international SMEs’ B2B sales process. International Business Review, 30(4), 101776.
Kharouf, H., Biscaia, R., Garcia-Perez, A., & Hickman, E. (2020). Understanding online event experience: The importance of communication, engagement, and interaction. Journal of Business Research, 121, 735-746.
Pirju, I. S. (2019). The importance of communication in project management strategy. Acta Universitatis Danubius. Communication, 12(2).
Radovic Markovic, M., & Salamzadeh, A. (2018). The importance of communication in business management. The Importance of Communication in Business Management, The 7th International Scientific Conference on Employment, Education and Entrepreneurship, Belgrade, Serbia.
Zabolotskaya, D. S., Umetskaya, A. A., & Charnovets, Т. Е. (2019). The importance of non-verbal communication in business activities.