Patient platforms are also present in healthcare environments. These have now become integral to patient-centered care and the efficient running of healthcare systems. Due to the COVID-19 outbreak, these platforms have become even more popular. They are also very beneficial to both patients and healthcare providers. In this essay, I discuss the advantages of patient websites throughout the stages of the product’s life cycle regarding registration procedures as well as efficiency criteria.
What are the benefits of the patient portal?
Today, patient interfaces are employed in medical processes, and they have a wide range of advantages. They often allow people to participate in their care. Health laws become much more in the hands of patients if they can use platforms to access their medical records, book appointments, and monitor test results. This convenience is not only about comfort, but it also affects a more informed attitude to one’s own health care. From the provider’s point of view, portals are resorted to for improving mechanisms by which health care services are delivered. (Berkowitz, 2021). They provide convenient communication and save patients from phone calls or trips to the doctor. This efficiency is especially important in treating chronic illnesses where continuous monitoring and communication are essential.
How does the patient portal support customer loyalty?
Customer loyalty in healthcare is largely provided by patient portals. Portals provide a centralized, user-friendly avenue through which one can access several elements of health management. This facilitation translates into improved patient satisfaction, the essence of customer retention. Moreover, the direct communication with healthcare providers and sharing of tailored health information results in a stronger doctor-patient trust relationship (Anthony et al., 2020). With the plethora of prevalent options in healthcare these days, a well-placed and user-friendly Patient portal can be an attractive selling point for patients to remain loyal towards one particular health provider.
Using the phases of the product life cycle, how can patient registration of the portal increase?
Using the product life cycle, one can successfully improve patient registration of the portal. In the awareness phase, it is critical to generate knowledge about the availability of a portal and its benefits. This can be done through several communication approaches such as emails, posters in clinics and conversations during appointments (Anthony et al., 2020). In the stage of development, using information from early adopters to improve on how functionalities within the portal can be directed towards a broader patient pool is possible(Berkowitz, 2021). To increase client acquisition, providers should offer additional services like telemedicine consultations.
At the maturity level, a product’s life cycle requires attention to containment and growth of customers. This challenge can be mitigated by incorporating more advanced functionalities, including AI-driven health advice or a connection with wearable medical accessories for perfect results. Upgrades and bug fixes need to be offered on a regular basis in order not to lose client’s happiness (Berkowitz, 2021). In a state of decline, it is possible to rekindle interest in patients through a portal revival with new elements or by combining forces with health apps (Anthony et al., 2020). Generally, each phase necessitates specific strategies that contribute to the improvement of engagement and active commitment.
By providing a plenty of benefits and creating consumer loyalty, the patient portals are considered to be an important improvement in healthcare. Healthcare professionals can increase patients’ engagement with such online platforms by involving the corresponding phases of a product’s life cycle. The constant innovation and refinement of such platforms over time are vital to meeting the changing needs of patients as well patients’ organizations leading to better health outcomes but increased patient satisfaction.
References
Anthony, D. E. N. I. S. E., & Campos-Castillo, C. (2020). Why most of your patients aren’t using an online portal, and what you can do about it. RI Med J, 103(1), 32-4. https://www.researchgate.net/profile/Denise-Anthony/publication/339066869_Why_Most_of_Your_Patients_Aren’t_Using_an_Online_Portal_and_What_You_Can_Do_About_It/links/5f32b3a292851cd302ef1224/Why-Most-of-Your-Patients-Arent-Using-an-Online-Portal-and-What-You-Can-Do-About-It.pdf
Berkowitz, E. N. (2021). Essentials of health care marketing. Jones & Bartlett Learning.
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