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Targeting Uninformed Consumers Essays

The Ethics of Targeting Uninformed Consumers in Marketing

It is unethical for firms to deceive or target ignorant consumers with dishonest marketing strategies and false claims. Consumers should have the right to make informed decisions based on factual information about products and services. When firms exploit consumers’ ignorance or overwhelm them with unclear jargon and small print, that is a flagrant breach of ... Read More
Pages: 3       Words: 729
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