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St. Margaret’s Hotel Essays

Corporate Brand Management: The Case of St. Margaret’s Hotel

INTRODUCTION St. Margaret’s hotel is located in North Oxford, United Kingdom. This means the hotel is 16 minutes’ walk to Oxford University and 15 minutes’ drive to Oxford International Airport. Various issues have been identified regarding this establishment that aim at enhancing its brand as a corporation. These include marketing efforts, competitors, market segmentation, targeting, ... Read More
Pages: 12       Words: 3235
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