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Smartphone Market Essays

Consumer Behavior Dynamics in the Smartphone Market

Introduction This study focuses on the dynamics of consumer behavior about cell phones—a commodity that anyone can consider part of one’s life. These smartphones are geared at technologically adept persons ranging in age from teenagers to those in their 60s who want to be connected and productive while traveling. Understanding the complexities of consumer behavior ... Read More
Pages: 9       Words: 2292

Blackberry Company’s Challenges and Strategies in the Smartphone Market

Introduction Blackberry, an industry leader due to the popularity of its first generation of Smartphones, has recently been in the headlines for all the wrong reasons. First, despite being an early leader in smartphone technology, Research in Motion (RIM), the firm responsible for developing and marketing Blackberries, failed to see the market opportunity presented by ... Read More
Pages: 16       Words: 4289
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Huawei Case Report

Executive Summary The paper explores Huawei’s strategic components (strategic analysis, directions/objectives, formulation, implementation, and evaluation). The Chinese company was founded in 1987 and entered Singapore in 2011. Strategic analysis shows that the company offers budget-friendly products due to economies of scale, invests heavily in innovation and R&D, and provides outstanding customer services. It has opportunities ... Read More
Pages: 16       Words: 4236
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