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Digital Marketing and Its Impact on Small Businesses

Executive Summary Small businesses major challenge is marketing due to the high costs involved in the process. The traditional forms of communication, such as radio and television, have a higher cost that small businesses cannot afford to reach their customers. The objective of this study is to evaluate the impact of digital marketing on small ... Read More
Pages: 7       Words: 1778

Navigating Diversity and Inclusion in HR

The crucial interactions between laws, customs, and technology greatly influence organizational dynamics in the modern HR management landscape. Workplace Diversity and Inclusion (D&I) Initiatives is a crucial HR topic requiring a sophisticated grasp. This includes a range of factors that impact how companies manage their personnel, from operational plans to legislative frameworks. It is critical ... Read More
Pages: 11       Words: 2789
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The Impact of E-Commerce on Small Businesses

Introduction To comprehensively understand the impact of e-commerce on small businesses, it is crucial to conduct a multiple case studies analysis using a qualitative research design. The approach raises awareness for small businesses on the opportunities and challenges of the technology and its significance in the modern market context, such as increasing profits in the ... Read More
Pages: 10       Words: 2644
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