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Service Marketing Essays

Service Marketing (Rixos Hotel UAE)

Introduction Rixos Hotels is a luxury hotel chain of Turkish origin based in the UAE. The hotel chain was founded in 2000. In addition, the headquarters of the company are located in Dubai. The company operates other resorts and hotels in the Middle East and Europe. This chain also incorporates properties in Egypt, Russia, Ukraine, ... Read More
Pages: 10       Words: 2722

Essay in Service Marketing, In-Depth Discussion, and Analysis in a Case Study

A loyalty program is an e-commerce marketing strategy that encourages customers to keep buying from a brand by rewarding the clients (Keskin, 2022). First, a good royalty program should identify a customer base based on its products. Second, the company should find a way of making a relationship with clients. Thirdly, the customer should motivate ... Read More
Pages: 3       Words: 766
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