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Product Differentiation Essays

Product Differentiation and Integration

Product differentiation is a marketing strategy distinguishing a product or service from competitors (Abdulwase et al., 2020). Product difference creates a competitive advantage that makes customers think the product is better than others. Customer perceptions determine product differentiation. Marketing, branding, quality, design, functionality, and customer experience can affect customer perceptions. Positive consumer perceptions boost brand ... Read More
Pages: 6       Words: 1477

EcoGarden – Sustainable Indoor Gardening Kit

Introduction In recent years, indoor gardening has become increasingly popular as more people try to cultivate fresh herbs and veggies. However, many people need help with issues, including a lack of space, a lack of gardening expertise, and the requirement for constant upkeep. These challenges may discourage people from following their gardening goals. To overcome ... Read More
Pages: 5       Words: 1130
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Portfolio Management and Market Presence

Executive Summary The core objective of this report is to recommend marketing strategies to the marketing department of the LSST to enhance its market share and position in the UK education segment. Bumblebee Consulting firm has thoroughly analyzed LSST’s objectives, expectations, problems, and many more. Finally, this report will provide some recommendations for LSST. Introduction ... Read More
Pages: 11       Words: 2907

Peloton’s Ride to Growth

Key Marketing Strategy Issue #1: Competition due to lack of product differentiation Summary Peloton faces stiff competition from other brands selling similar products and services to the target market. According to Dopson (2020), the Peloton bike needs more product differentiation making other brands develop similar exercise bikes but more functional and affordable. Peloton faces competition ... Read More
Pages: 6       Words: 1409
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