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Marketing Research Analysis on Pricing and Promotions

For this assignment, I have chosen to analyze the pricing strategy and promotional tactics employed by Apple Inc. for its flagship product, the iPhone. The pricing strategy, as well as promotional tactics that Apple employs, will be my areas of interest and research. This choice is of great relevance nowadays, given that the iPhone has ... Read More
Pages: 5       Words: 1109

Analyzing the Impact of Thoughtful Packaging

In this analysis, we shall look at the packaging of Honeycrisp Apples as one of the major agricultural commodities, especially in the United States. Honeycrisp apples are remarkable for their flavor and consistency, a high-priced variety sold at a premium in commerce. The evaluated packaging is a clear plastic clamshell container most organic fruit producers ... Read More
Pages: 3       Words: 738
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