Reducing Plastic Footprint: A Case Study of Unilever’s Strategic Shift
Abstract Plastic waste pollution has become one of the major ecological problems today. This essay explores the strategic action taken by Unilever, a consumer goods giant, against the consumer goods industry’s growing environmental and social concerns. Using Porter’s Five Forces Framework and PESTEL framework as a lens, the essay will find out how strategies like ... Read More
Pages: 8 Words: 2163