Discuss the Social and Physical Dimensions of the Service Encounter, Explaining How Marketers Can Use These Dimensions To Improve the Quality of the Service Encounter.
The service encounter’s social and physical dimensions are as important in determining the quality of the consumers’ overall service experience. Thus, marketers can use these to improve the service encounter quality by changing employees’ behavior, communication, physical environment, accessibility, and personalization. The social dimension involves interaction between service providers and customers. Marketers can enhance this ... Read More
Pages: 3 Words: 672