Analysing Alibaba’s Strategic Positioning for Overseas Expansion
Introduction Alibaba Group was founded in 1999 as a small Chinese online marketplace by Jack Ma. Today, one of the world’s wealthiest and most influential business magnates, Alibaba, inures a presence with other e-commerce juggernauts like Amazon and eBay (Liu and Avery, 2021). Alibaba has expanded to digital retail, cloud computing, digital media and entertainment, ... Read More
Pages: 7 Words: 1889