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Strategic Positioning Essays

Analysing Alibaba’s Strategic Positioning for Overseas Expansion

Introduction Alibaba Group was founded in 1999 as a small Chinese online marketplace by Jack Ma. Today, one of the world’s wealthiest and most influential business magnates, Alibaba, inures a presence with other e-commerce juggernauts like Amazon and eBay (Liu and Avery, 2021). Alibaba has expanded to digital retail, cloud computing, digital media and entertainment, ... Read More
Pages: 7       Words: 1889

Strategic Group Mapping and Analysis

Introduction In the business context containing constant evolution of business strategy, mastering the strategic groups is vital. Imagine a chess game where companies act as the chess pieces, and they carefully position themselves on the board in order to sway the market dynamics to their advantage with each move. The usage of this metaphor is ... Read More
Pages: 4       Words: 1026
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All in Flour Bakery

Critical Strategic Choices All in Flour Bakery is challenged by the critical decision to develop or stay a local artisan bakery. The articulator extends its fibre to include the monadic treatment of supply phenomenon at Walecka, one of the most renowned owners; he considers different variables such as establishing other branches, c and supplying products ... Read More
Pages: 5       Words: 1101
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