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Market Development Essays

LUBS5225M – Strategic Management

Question 1 Part (a) The U.S. digital pharmacy industry is assessed as “Attractive” for the next 3-5 years Rationale: Market Growth Potential The U.S. has positive trend results and growth forecasted for the digital pharmacy industry market, providing big potential in market capitalization. The digital pharmacy market is growing rapidly due to increasing consumer willingness ... Read More
Pages: 15       Words: 3973

Brand Management Strategy for Colombia Tea Brand

Introduction For businesses to succeed in the modern business climate and acquire a competitive advantage, they need an efficient brand management plan. In order for enterprises to have a strong brand presence and match their product offerings with the cultural norms and viewpoints of their target audience, strategic brand management techniques are also essential (Li, ... Read More
Pages: 17       Words: 4624
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Past Marketing Efforts

Nike’s marketing strategy has enabled the brand to differentiate from competitors such as Adidas and Puma and maintain its status as the dominant market. For years of significant success, Nike has employed a marketing communications mix approach that utilizes different channels to communicate with consumers. This mixed communications strategy has enabled the company to market ... Read More
Pages: 4       Words: 851
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