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Market Development Essays

Brand Management Strategy for Colombia Tea Brand

Introduction For businesses to succeed in the modern business climate and acquire a competitive advantage, they need an efficient brand management plan. In order for enterprises to have a strong brand presence and match their product offerings with the cultural norms and viewpoints of their target audience, strategic brand management techniques are also essential (Li, ... Read More
Pages: 17       Words: 4624

Past Marketing Efforts

Nike’s marketing strategy has enabled the brand to differentiate from competitors such as Adidas and Puma and maintain its status as the dominant market. For years of significant success, Nike has employed a marketing communications mix approach that utilizes different channels to communicate with consumers. This mixed communications strategy has enabled the company to market ... Read More
Pages: 4       Words: 851
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