Social Media Influencers: Opinion Leadership & Para-Social Relationships
Introduction In the digital age, social media influencers, or SMIs, have become important forces behind consumer trends and behavior. Their skill at thought leadership and building para-social connections is frequently cited as the reason for their enormous fan bases. This essay explores the methods used by well-known social media user Kevin Curry to exert influence ... Read More
Pages: 5 Words: 1354