Introduction
Without a plan for acquiring funds, it may not be easy to maintain a non-profit organization. In the past, many non-profit organizations have welcomed the opportunity to reduce their budgeted expenses and spending. Some non-profit organizations may engage in business activities to raise funds for their operations (Hommerová & Severová 2019). On the other hand, non-profit organizations frequently do not pay taxes, despite operating their companies identically to for-profit businesses. They can operate their firm based on speculation or a tried-and-true strategy. The SWOT analysis of a for-profit enterprise is identical to that of a non-profit organization (Hommerová & Severová 2019). There are no investors and no return on investment in the non-profit study. Identifying an organization’s strengths, weaknesses, opportunities, and threats is crucial in managing these situations.
Current Marketing and Fundraising Activities
Non-profit organizations can only run with adequate funding, which in most cases is an issue. This is due to the expensive nature of the flights that the Angel Flight Soars use in transporting the sic to different places across the United States to receive treatment. Fundraising and marketing for the organization need a multidimensional approach to meet the company’s goals. The expensive nature of the charity services requires the company to work better towards marketing and fundraisers to meet their demands.
Angel Flight Soars greatly on the services of the pilot and non-pilot volunteers who provide their services charitably. The volunteers include the owner of the planes, who provide both fuels and planes for the company to assist people in need to get their medical services away.
It is possible for non-profit organizations, just as it is for for-profit enterprises, to effectively use social media to spread their cause. Angel Flight Soars’ social media profiles allow users to share information about themselves or forthcoming activities. They can also interact directly with the audience they are attempting to reach to raise awareness and interest in the topic. They have access to various alternatives for utilizing their social media sites. Using some social media networks, charitable organizations can gain access to instruments for fundraising. Due to the accessibility of social media, it is less difficult for those who care about a topic to spread the word about it.
Email marketing is another approach to directly contacting a group of individuals. By regularly developing and distributing an electronic newsletter, Angel Flight Soars keeps its contributors and supporters abreast of the most recent organization news and the development of their charity efforts. They can also send newsletters to supporters asking for assistance with certain events or objectives. For instance, they may send newsletters requesting funds or volunteers for a project, or they may send newsletters requesting assistance with fundraising. Email marketing is another approach to directly contacting a group of individuals. By regularly developing and distributing an electronic newsletter, non-profit organizations may keep their contributors and supporters abreast of the most recent organization news and the development of their charity efforts. They can also send newsletters to supporters asking for assistance with certain events or objectives. For instance, they may send newsletters requesting funds or volunteers for a project, or they may send newsletters requesting assistance with fundraising.
The SWOT analysis done on the Angel Flight Soars identifies some of the company’s weaknesses and threats. The small volunteer base and the few aircraft call for the company to work on more partnerships and fundraisers to finance its operations. From the analyses, there is much to be done in addition to the already applied strategies to fundraise and market the organization. The organization needs to be proactive in finding more partnerships to facilitate its services (Benzahta et al., 2021). More improved ways increase the capacity of services the organization can offer to the clients without much struggle. The higher cost of operation and having fewer donors remains a threat to the company. Angel Flight Soars must take advantage of the tax exemption and protection from personal liabilities (Benzahta et al., 2021). Such opportunities from the analyses help it manage the threats and the weaknesses. Most importantly, the organization must use its strengths in offering services and acquiring finance to run its activities.
Marketing and Fundraiser Strategies
Firstly, Angel Flight Soars can develop a membership program. Membership programs help establish a devoted fan base and ensure that you can provide members with advantages while ensuring that your organization has a constant money stream. Providing members with exclusive access to your updates and newsletters, conducting fundraising events only for members to thank them for their support, and including members in your purpose through special programs are examples of these advantages (Hommerová & Severová 2019). The procedure is made much simpler by online membership drives and the opportunity to create different membership tiers. Embracing modern technology in membership programs is important. With this functionality, tracking all of your members’ payment details will be simple. When you have such information, you can modify the membership program and how you communicate with members in the future.
For non-profit organizations, applying for and receiving grants can be a fruitful fundraising method. Generally, grants can be obtained through corporate foundations, government organizations, or other foundations. If you approach a development expert for advice on securing money for a non-profit organization, one of the first things they will undoubtedly suggest is that you apply for a grant. There is a need to conduct some research to identify grant opportunities that are suitable for your organization’s programs, location, and mission.
To enhance client service, Angel Flight Soars may work with for-profit businesses. A corporation may associate a particular product with a charitable contribution, with a portion of each sale going to the charity. Partnership with other profit-oriented airline service companies can be essential in fundraisers (Hommerová & Severová 2019). Alternately, customer interactions can also be utilized. A firm might pledge a charitable contribution for every like or re-share of a social media post. These types of partnerships can enhance both awareness of a non-profit’s goal and the organization’s revenue. Cooperation between a non-profit and a for-profit firm might be a means for the corporate to display its values.
Angel Flight Soars can use content marketing to generate and distribute educational and entertaining materials to their target audiences. Blog entries, movies, and infographics are just a few examples of the type of information they frequently provide. Non-profits’ causes and their work can be learned about through this website. For the most part, non-profits use content marketing on their websites and throughout their various social media channels to drive traffic to their sites and spread awareness of their causes. It’s easier for people to share digital content with others, which can lead to new supporters.
In challenging situations, regular donations can be of enormous assistance. This sort of donation also called “sustaining donations,” is made on an ongoing basis by a donor. One of the most widespread recurring contribution systems is a monthly giving scheme. It is a straightforward and hassle-free method for donors to contribute to their favorite causes. Non-profit organizations can also rely on weekly, monthly, or annual donation programs to generate a consistent income flow (Hommerová & Severová 2019). Unpredictability and economic volatility may increase the need for a reliable support system. Adding a recurring donation option to the donation page of your non-profit organization is the simplest way to begin a recurring giving program. To accomplish this, you can utilize recurring donation forms that allow you to determine the frequency of your contributions.
Putting into practice the existing and other mechanisms of gaining support and acquiring funds to run its programs, Angel Flight Soars to move to greater heights. The organizations should be able to identify areas they need to improve to improve their donations and fundraiser to facilitate their operations. Utilizing the mechanisms above will improve the services and sustainability of the organization.
References
Benzaghta, Mostafa Ali, et al. " (2021). SWOT analysis applications: An integrative literature review. & quot; Journal of Global Business Insights 6.1: 55-73. https://digitalcommons.usf.edu/globe/vol6/iss1/5/
Hommerová, D., & Severová, L. (2019). Fundraising of non-profit organizations: Specifics and new possibilities. Journal of Social Service Research, 45(2), 181-192. https://www.tandfonline.com/doi/abs/10.1080/01488376.2018.1479678
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