Company Case OfferUp: A Mobile Solution for the Mobile Era
Executive Summary: OfferUp’s biggest problem is positioning and growing in the competitive online marketplace where Craigslist dominates. OfferUp’s mobile platform has improved user engagement and experience, distinguishing it from competitors. OfferUp must improve its market presence and revenue strategy to survive and succeed. OfferUp should expand its monetization beyond premium listings and targeted advertising. Subscription ... Read More
Pages: 3 Words: 744