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Micro-Environment Analysis Essays

Shgardi Company Analysis

Introduction Due to the competitive nature of the Shgardi Company, it is looking into developing a comprehensive digital marketing strategy. This paper aims to analyze the various factors affecting the company’s digital presence and develop a plan to help it achieve its goals. The rise of social media and the internet has drastically changed how ... Read More
Pages: 10       Words: 2720

Management & Organisations

Introduction Stating out as a local sports merchandise vendor in 1982, Sports Direct PLC was founded by Mike Ashley as a subsidiary of Frasers Group PLC (Frasers Group, 2021). The chain outlet has since grown into a reputable international multi-retailer of a wide range of sporting goods. It is UK’s largest sports vendor by revenue ... Read More
Pages: 11       Words: 2771
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