Case Study: Crisis Communication Theory – Boeing 737 Max 8 Crisis
Introduction Between October 29, 2018, and March 10, 2019, two Boeing 737 Max 8 aircraft crashed within minutes after takeoff, killing a combined 338 passengers and crew onboard. Both aircraft had crashed after experiencing the same technical malfunction with relatively new flight-control software. For Boeing, whose brand name is synonymous with aircraft, this software malfunction ... Read More
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