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Marketing Process Essays

Marketing Mix, Marketing Process, and Product Life Cycle

Marketing Mix According to Al Badi (2018), the marketing mix is the set of strategies that a business utilizes to sell its product brand. A typical marketing mix comprises the 4 Ps: price, product, promotion, and place. In some ways, balancing the 4 Ps to meet customer needs is comparable to leveraging the mix. The ... Read More
Pages: 4       Words: 959
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