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Market Study Essays

Consumer Policy Case Study: Automatically Renewable Contracts

Introduction Also referred to as rollover contracts, automatically renewable contracts (ARCs) are contracts that roll forwards at the end of a minimum contract period to a new one by default unless the customer actively informs the communications provider of cancelling it (Crawford et al., 2011). Typically, the contracts state that a service can automatically be ... Read More
Pages: 7       Words: 1813

Factor Rating Model

Introduction Using the Factor Rating Model, this article investigates the process of selecting a location for the next Hard Rock Café. Businesses utilize the Factor Rating Model to select the optimal site for their operations by assigning weights to various criteria and rating each possible location based on those factors. Demographics, visitor market, transportation, restaurants/nightclubs, ... Read More
Pages: 9       Words: 2433
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