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Market Disruption Essays

Ryanair Airlines and IBM

Disruptive innovation describes introducing a product or service into a well-established sector that outcompetes the existing market players and, in most cases, achieves that through a lower cost. The concept explains how a newer, smaller firm effectively competes with “established market players” by meeting the needs of a previously unmet market segment. A new product ... Read More
Pages: 9       Words: 2208
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