Navigating Pricing Quandaries in Managerial Marketing: The Atlantic Computer Case
Introduction The example of Atlantic Computer entails a complex pricing problem that requires rigorous analysis and strategic decision-making. A newly hired product manager at Atlantic Computer, Inc., Jason Jowers, is at the main core of this challenge as he works to design a pricing plan for the “Atlantic Bundle.” Atlantic Nevertheless, the computer has a ... Read More
Pages: 6 Words: 1428