A Comprehensive Analysis of Competitive Strategy and Market Focus
Introduction In sports footwear and apparel manufacturing, Nike is a global powerhouse representing innovation, performance, and cultural influence (Mahdi et al., 2015). Having origins in Phil Knight and Bill Bowerman’s dedication to going beyond athletic wear, Nike has transformed into a market bigwig marked by the swallowing swoosh logo and world-class endorsers. Nike’s long-term success ... Read More
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