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Innovation Plan Essays

Amazon Innovation Plan on Introduction of Its Own Private Brands of Products in Its E-Commerce and Physical Retail Stores

Executive Summary This report seeks to come up with an innovative idea for Amazon developing its brand of private products and marketing them to a wide range of its customer base. The report recommends that Amazon combine this idea with sourcing the products and raw materials from farming communities in developing countries that endure poverty ... Read More
Pages: 16       Words: 4150
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