There was a heated war in the smartphone business industry, aided by intense conflict among various mobile companies such as Samsung, apple, google, Huawei, and Xiaomi. The extent of the rivalry can be measured using the five forces in the smartphone industry dynamics in the case of smartphone wars in 2013. These forces include:
Rate of industry growth. The mobile industry in 2013 was growing very fast, accelerating competition among different companies to fight for the available spaces in the market (Intelligence, 2014).
The existing number of competitors offers a great force in the industry. The mobile industry (smartphones) was majorly controlled by a few mobile companies striving to control the market space.
Brand loyalty. In most cases, powerful brand loyalty among customers dictates the market and faces minimal rivalry. For instance, brand loyalty for smartphones in 2013 was very important as most customers preferred Android phones or Apple phones.
Product differentiation. These market forces evaluate the magnitude to which products are likely to be similar or dissimilar, prompting tougher competition among companies (Intelligence, 2014). Hence, in 2013, mobile companies had intense competition in the designs of software features and hardware specifications.
Exit barriers. Intense exit barriers can result in a surge in market conflict since most companies will not be willing to leave the business industry (Intelligence, 2014). Mobile Hence, increased capitalization in marketing, research and development, and manufacturing might have prompted heightened exit barriers in 2013.
Therefore, quantifying the extent of market conflict among the companies involves considering each market force’s influence on consumers and sampling them to get a general portion.
Competitive Advantages of Samsung, Huawei, Apple, Xiaomi, and Google In 2021
Samsung mobile
The company has a wide range of products that range from different types of smartphones to various electronic accessories (Zaporozhets, 2023). Samsung has a solid manufacturing ability with a worldwide supply chain through its multifaceted circulation and marketing networks.
Huawei
Huawei is an advanced technological company that deals with smartphone hardware and infrastructural networks. The company stresses research and development for innovations and has a solid base for the evolving markets (Zaporozhets, 2023).
Apple
Apple is a well-instituted company with a powerful brand loyalty of products and accessories. It dominates the market because of its exclusive software and hardware devices, which are highly preferred by consumers (Zaporozhets, 2023). Apple has significant progressive research in innovation and product design that makes it a top brand in the market.
Xiaomi
The company’s main aim is for value-for-money merchandise. It has intense innovation programs in software and hardware production with the existence of robust mid-range types of smartphone devices for average consumers.
Google is a global company that controls the Android software with operating systems. It controls various phone applications and services (Zaporozhets, 2023). It is the only company offering Google services such as cloud storage.
Every smartphone company has its competitive advantage that makes it to penetrate the market space. Thus, each competitive prowess gives the company success and brand positioning in the smartphone world, particularly in 2021. Hence, the changes in competition emerged as a result of technological advancement, changes in consumer interests, market trends, efficiency, and affordability of the products.
References
Intelligence, G. S. M. A. (2014). Mobile platform wars. Insur. Technol, 35, 1-26. http://draft-content.gsmaintelligence.com/AR/assets/4849866/Mobile_Platform_Wars.pdf
Zaporozhets, O. (2023). Navigating the Smartphone Era in Times of War. https://lup.lub.lu.se/luur/download?func=downloadFile&recordOId=9114533&fileOId=9114534
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