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Importance of Innovation in Business

Organizations often try to develop an entrepreneurial culture through a strong orientation toward entrepreneurship.

Importance of innovation in business

Today the survival of an organization is linked to its ability to tap new prospects for transformation through innovative strategies. In particular, a vastly volatile commercial setting requires an organization to choose a creative path. According to Thyagarajan (2021), these organizations have shifted towards using technological and various strategic tools to foster an agile innovation culture. Innovation is essential for organizations because it helps in responding to unforeseen events effectively, solving complex problems within organizations, helps in keeping up with technological advancements, and helps in responding to dynamic customer expectations.

Responding to Unforeseen Events

Innovation helps in managing the unforeseeable events in an organization. Mainly, being innovative refers to thinking and acting differently and creatively in various situations. The leadership of an organization must be ready to identify problems that require analytical and critical thinking to achieve sustainable growth (Thyagarajan, 2021). The leadership’s ability to think analytically and critically enables the organization to solve and respond to unforeseen external crises in many ways. Majorly, organizations need to ensure that they at all times have solutions to unprecedented and unexpected events (D’Atri et al., 2011). Innovative management ensures that they do not stay fixated on traditional methods of doing things and explore other possible options.

Solving Complex Challenges 

The challenges faced by organizations require the application of innovative ideas to solve them. Any organization’s management must understand the centrality of innovation in tackling complex challenges (Thyagarajan, 2021). Today, companies shift to creative ways of dealing with daily organizational challenges. For instance, businesses have adopted ways of analyzing consumers’ preferences using AIs. Innovation remains a vital element of business success in improving complex business components.

Catching up with Technological Advancements 

The dramatic technological advances have put many organizations into a distraught. The upshot of technological development, such as digitization of management, communication, and production, has made it necessary for businesses to become more agile in innovation (Thyagarajan, 2021). Mainly, the adoption of technology has significantly changed the basis of competition. Therefore, to keep up with the pace of other organizations, businesses have to take opportunities for innovation as this will ensure that they are positioned in the best way to compete fairly.

Responding to the Escalating Customer Expectations and Preferences 

Consumer expectations, choice, and references have always been the basis for innovation for most organizations. The increase in customers’ expectations puts pressure on entrepreneurs to create variety and customized goods and services (Thyagarajan, 2021). The invention allows entrepreneurs to fine-tune their products to meet consumer demands (Tredgold, 2018). While focusing on the business’s financial success, the organization considers the lifestyle choices of its consumers. It ensures that they offer goods and services that meet the specific demands of the buyers.

In conclusion, many businesses seek opportunities for innovation because of the need to respond to unforeseen events effectively, solve complex problems within organizations, keep up with technological advancements and respond to dynamic customer expectations. Entrepreneurs take the opportunity for innovations as a tool for developing sustainable strategies for business growth and development. The rapidly changing business environment requires that entrepreneurs position themselves to handle any eventuality. While innovation can be expensive, the long-term benefits can be vital for entrepreneurs. Therefore, seeking innovation opportunities is crucial for entrepreneurs looking for sustainable growth and development.


D’Atri, A., Ferrara, M., George, J. F., & Spagnoletti, P. (2011). Information Technology and Innovation Trends in Organizations: ItAIS: the Italian Association for Information Systems. Heidelberg: Physica-Verlag.

Thyagarajan, H. (2021). 8 Reasons Why Innovation Is Critical To Businesses Today. Hashedin. Retrieved 8 March 2022, from,resources%20to%20do%20things%20differently-

Tredgold, G. (2018). Grow in Leaps and Bounds Stand Out from Competitors Meet Customer Needs Attract the Best. Inc.Africa. Retrieved 8 March 2022, from


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