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Human Brands Essays

The Polysemic Consumer Appeal of Human Brands

Introduction In the entertainment industry, celebrities have become viewed as brands in themselves. Archived Brands is a brand strategy in which celebrities create a classic brand that enables them to establish a marketing image using their fame and status (Eng and Jarvis, 2020, p.838). The transformation is not a result of their fame but a ... Read More
Pages: 5       Words: 1292
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