The job of a sales and marketing manager is to do market research, devise marketing strategies, and put those strategies into action (Khan et al., 2019). In addition to overseeing the marketing and sales teams, the sales and marketing manager is responsible for ensuring that the company’s operational goals are met. For a company’s products to sell well, the company’s senior managers must have the following traits. Thanks to this feature, employees, and coworkers can more easily communicate with one another. Departmental planning is vital for the proper functioning of an organization and the production of the goods mentioned above. This study aims to describe the tactics used by sales and marketing executives to develop new corporate initiatives aimed at tripling sales.
There are several ways in which departmental managers can increase their products. To increase sales, managers have to possess various characteristics that make them flexible in interacting with coworkers, co-workers, and even customers or clients (Khan et al., 2019). The decision made by the managers within the organization hinders a lot, especially from the top managers. The communication between the managers and other staff and customers will play a significant role in establishing whether the organization achieves its goals. The qualities of an effective manager to perform its functions and achieve the organizational goals are discussed below;
Effectiveness as a Leader
A good manager is expected to effectively lead his people in the right direction (Ünal et al., 2018). Good management can be achieved by having a clear vision of what you want your leadership style to be. While others may miss out on essential nuances, strategic thinkers are more likely to see them all at once.
Extensive Work Background
In order to succeed as a manager, previous working experience must be incorporated into a professional setting and lead your team well. Communicating career aspirations to the current employer is an excellent method to obtain management experience and better performance (Ünal et al., 2018). As soon as management understands that you are interested in taking on a leadership role, they will put you through several situations that can help you prepare for a potential position or promotion that might become available shortly.
The ability to communicate effectively
All of the best managers have one thing in common: they can communicate effectively. It entails clearly outlining tasks and expectations, and it also means listening to and working with others to achieve their goals (Ünal et al., 2018). You will better understand your team’s progress as a leader if you make it a point to meet with them weekly. As a result, your staff will be able to work more efficiently since they know they have someone to turn to if they need help.
Organization
The staff you oversee may not be as organized if you are not organized yourself. It is possible to get motivated to manage your life by browsing the internet. An excellent example is a personal planner, which you can purchase or download to your phone and use to keep track of meetings and daily obligations.
Ability to Manage One’s Time
Time management is an essential part of being a good manager. Tardiness may be considered acceptable in the workplace if you show up late regularly (Ünal et al., 2018). In order to prioritize your day, make sure that you always have time to communicate with other workers and achieve goals over the week, and it is crucial to managing time.
Honoring One’s Workmates
Managers must provide a courteous and healthy environment where the employees work. Significant tension may result in the workplace when senior managers do not respect their coworkers, co-workers, and customers. Things to keep in mind include their time and ability to listen, communicate, and be a source of expertise or counsel.
Managerial principles can help boost product sales
It is dangerous to set unreasonable goals for your business. If you want to succeed in your business, you must set challenging and attainable goals (Stevens et al., 2013). In order to set a realistic goal for your sales staff, look at their reports. However, keep in mind that past success does not guarantee future behavior on the part of your clients. One method to improve your sales process is to identify promising leads. It is also crucial that you are prepared to boost your sales process’s efficiency and quickness. It is possible to assign jobs to persons who are better versed in a particular procedure using the software. A good rule of thumb is to have a sales representative intimately familiar with your hand-pick product and individuals who express an interest in it after they arrive on your website.
Sales improve when a department sets up shop and runs its affairs without interference. Stalemates can be avoided if managers and other core staff work collaboratively toward the same goal (Stevens et al., 2013). For the department to perform well, these key players must work together. This will lead to an increase in sales. The department must work with other members to create an environment that makes it easier to advertise its products when it comes to marketing. The division must use several marketing mixes, such as promotion, price, location, and product.
However, the presence of a technical team within the department necessitates that the department’s functions be organized throughout the company with ease. It is essential to keep an eye on your team’s progress. Your company’s growth ability must be determined, or you will be hindered in this endeavor. By analyzing your sales team’s activity and adjusting your strategy, you may identify and eradicate the root causes of poor sales performance. As a result of the team’s creation, the company’s product sales have seen an uptick.
All of a manager’s time is not spent in management. If a choreographer is dancing a part of an office manager checking a customer’s credit, they are not managing. Some employees only do a small portion of the managerial tasks, and so they are primarily managers in a few specific areas. People who assist a manager with creating strategic planning documents are, in effect, making decisions for the management by choosing which of multiple options to offer to the management. There is no way for them to participate in organizing, staffing, overseeing, or controlling the implementation of a plan selected among those recommended by the committee (Stevens et al., 2013). Even though you are an independent consultant, you are still a manager because you rely on others to get most of the work done. If consultants or advisers have their staff of subordinates, they become managers in the total sense of the term. Their responsibility is to formulate business goals; hire and train their employees; organize and motivate them; set internal procedures that will assist and direct the group’s work, and represent the group and its work to people outside the firm.
Generally, organizations should focus on implementing numerous sales and marketing tactics that can increase product sales twofold. Through branding, the organization’s reputation can be improved. The reputation of an organization is critical. Being open, engaging with customers, and employing clever strategies will help you build a positive online and advertising marketing reputation. In order to increase sales, many companies fail to make use of the marketing benefits of a strong brand reputation. Nowadays, customers are more likely than ever to do extensive research before making a purchase, making a company’s reputation even more important. In addition, a company’s consumers and market share are better protected when it employs effective marketing methods. Senior executives must implement effective product marketing strategies to ensure that the correct information reaches the company’s customers in a timely and orderly fashion.
References
Khan, S. A., Kaviani, M. A., Galli, B. J., & Ishtiaq, P. (2019). Application of continuous improvement techniques to improve organization performance: A case study. International Journal of Lean Six Sigma.
Ünal, E., Urbinati, A., & Chiaroni, D. (2018). Managerial practices for designing circular economy business models: The case of an Italian SME in the office supply industry. Journal of manufacturing technology management.
Stevens, R. E., Loudon, D. L., & Nykiel, R. A. (2013). Marketing your business: a guide to developing a strategic marketing plan. Routledge.
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