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Gucci Essays

Gucci’s Marketing and Branding

Part 1: Gucci’s Online Presence and Digital Fashion Marketing Activity Gucci continues to be the leading luxury online brand thanks to the efforts the company’s digital marketing team has put in to ensure it stays ahead of its competition. Its success has been attributed to its constant drive to innovate and experiment online, leveraging digital ... Read More
Pages: 19       Words: 4976

Report of LVMH Strategic Management Process

Louis Vuitton Moet Hennessy (LVMH) is one of the most prestigious companies in Europe. It prides itself in producing and manufacturing luxury goods such as watches, leather goods, fashion, perfume and cosmetics, wines and spirits, and other luxurious selective retailing. Louis Vuitton was founded in 1854 in France by Louis Vuitton; however, in 1987, the ... Read More
Pages: 9       Words: 2329
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