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Green Marketing Essays

Green and Sustainable Business

In a globalized world, green and environmentally sustainable business strategies bear paramount importance. Empowered by environmental issues, economic motivations and moral obligations, firms all over the world accept sustainability in their business (Schaltegger & Burritt 2018). These refer to a wide range of practices that widen the spectrum of activities aimed at reducing environmental impacts, preserving ... Read More
Pages: 4       Words: 1073

The Role of the Internet, Mobile Phones, Ethics, and Social Responsibility in International

Role of Internet and Cell phones in International Marketing; The Internet and mobile phones have completely altered how companies communicate with their clients and potential clients worldwide. Because of advancements in technology in the 21st Century, it is now much more straightforward than ever before for businesses to communicate with consumers and prospects worldwide (Kotabe ... Read More
Pages: 7       Words: 1899
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