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Global Industry Context

Nature and Concentration

The automotive industry is a large and complicated sector comprising designing, building, marketing, and distributing motor vehicles. Here, we are talking about the companies involved in the production of cars, trucks, vans, and motorcycles and also in the supply of parts and components used in the assembly of vehicles. Concerning the industry concentration, there are several major companies commonly referred to as the original equipment manufacturers (OEMs) (Liu and Deshmukh, 2021). They comprise globally known companies like Toyota, Volkswagen, General Motors, Ford, and BMW among others. Many such giant companies are not only involved in international operations but also in the production of millions of vehicles each year and also set the pace for the global industry. However, a variety of mid-size manufacturers producing sports cars, electric vehicles, or dealing with specific automotive countries are also in the field. Besides the manufacturers, the automotive industry represents a complex structure comprised of multiple suppliers, car dealers, service centers, and aftermarket businesses.

In addition, the automotive industry is based on high competition and has the following combination of technological innovations, consumer volatility, legal specifications, and global economic factors. Sectoral firms are expected to be constantly innovative and to invest in R&D (Research and Development) to be relevant and meet safety, efficiency, and sustainability needs that change incessantly (Baláž et al., 2023). These collaborations and partnerships amongst the companies are also common in the electric and autonomous vehicle technology domain where there is a necessity to have joint knowledge and abilities for the progress. The automotive industry by definition is a constantly evolving one and is impacted by both internal and external elements of its primary field.

Main Incumbent Firms and Countries

The automotive industry is dominated by a few large incumbent firms that have tremendous global presence and clout. These are the main players such as Toyota, Volkswagen Group, General Motors, Ford, and Honda. Toyota, a Japanese automaker, excels in productivity and advanced hybrid and electric vehicles (Liu and Deshmukh, 2021). VW Group, based in Germany, owns car brands such as Volkswagen, Audi, Porsche, and others, claiming significant market share in Europe and all over the world. GM and Ford, the US leaders for a long time, are famous for their historical innovations, such as the one of mass production. Moreover, Honda, a Japanese car maker, is known for its engineering merits and versatile range of products that range from cars to motorcycles and power tools. With hundreds of factories, research centers, and warehouses around the world, this is a sign that these companies do business globally.

Japan, Germany, the U.S., South Korea, and China are the leaders of the global automotive industry, serving as regional headquarters and production facilities for the major incumbents (Yeung, G., 2023). Japan and Germany are famous for their engineering mastery and state-of-the-art manufacturing craftsmanship, whereas the US is associated with the automotive industry and the biggest market. In the last few years, South Korea and China have gained significance as automotive industry players, where Hyundai, Kia, and Geely are extending their worldwide reach. In particular, these countries shape the dynamics of the automotive industry by creating innovative, competitive environments and efficient market mechanisms.

Trade and Investment Flows

The automotive industry constitutes an interactive web of international investment and trade flows that stretch all around the planet. They are driven by factors like cost savings, consumer interest, and technical expertise. Automobile trade between countries occurs widely because supply chains and trade agreements are already in place. The major automotive exporting countries are Germany, Japan, the USA, South Korea, and Mexico. These countries do not only sell the finished vehicles but also the automotive parts and components to contribute to the global manufacturing process. Meanwhile, countries like China and India are among those that have also become the home of foreign direct investments from multinational organizations that are in search of new consumer markets and lower production prices.

Trade agreements, for instance, NAFTA (recently renamed USMCA), EU’s single market, and endless bilateral ones, specify the volume and kind of auto components and vehicles traded among countries (Traub-Merz, 2017). The industry likewise encounters constraints, non-tariff barriers, and rules. Furthermore, research, production, and distribution are other components of the global investment flows of the automobile industry. OEMs and suppliers are strategically investing to take advantage of host country advantages, emerging markets, and competitive markets as the new trend of international integration. In total, the automotive industry’s trade and investment flows constitute a very intricate system of economic, geopolitical, and technological factors either propelling global integration or even opposing it.

GPN Configuration

The Automobile Sector Global Production Network (GPN) is a complex and interrelated production system linked to supply from various locations in the world. It entails two important parties, namely, OEM and service providers, found in the supply chain. The providers consist of various suppliers and subcontractors. OEMs established themselves where manufacturing was at the top and where there was a highly educated labor force. Such assembly plants are the highlights in terms of GPN, and they source everyday components and subassemblies from many global suppliers.

Furthermore, the GPN considers the main suppliers, which start from the multinationals to the small enterprises and it is the role of the OEMs to provide specialized parts, components, and technologies. Producers may often tend to cooperate with factories coming from other states to minimize costs, staff it with experienced staff, and keep away from the disruption factors. Also, the GPN has supply and distribution networks that connect producers of components and cars from production sites, warehouses, and markets all over the world (Frigant and Zumpf, 2014). Furthermore, the banking, insurance, and legal industries are instrumental in the smooth functioning of the supply chain in the GPN.

In essence, the GPN structure of the automobile industry is an enormously integrated and geographically disaggregated production system that is keenly focused on being the most efficient, flexible, and competitive in a highly diversified and globally regulated market.

References

Liu, K. and Deshmukh, S., 2021. The Evolution of the Multi-tier Supply Chains in the EU Automotive Industry Driven by Covid-19-A case study at a large automotive OEM.

Baláž, V., Jeck, T. and Balog, M., 2023. Firm performance over innovation cycle: evidence from a small European economy. Journal of Innovation and Entrepreneurship12(1), p.40.

Yeung, G., 2023. Competitive dynamics of lead firms and their systems suppliers in the automotive industry. Environment and Planning A: Economy and Space, p.0308518X231202390

Traub-Merz, R., 2017. The automotive sector in emerging economies: Industrial policies, market dynamics and trade unions. Trends & Perspectives in Brazil, China, India, Mexico and Russia. Berlin: Friedrich Ebert Stiftung.

Frigant, V. and Zumpe, M., 2014. Are automotive global production networks becoming more global? Comparison of regional and global integration processes based on auto parts trade data.

 

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