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Developing an Effective Cultural Advertising Strategy for Niu Electric Scooters in India

Introduction A Chinese firm, Niu Electric Scooters, which specializes in electric two-wheelers, intends to increase its operations and introduce its brand in India. India offers a potential chance for Niu to promote its e-scooters as it is one of the world’s largest markets for two-wheeled vehicles and is dealing with pressing environmental issues (Hung et ... Read More
Pages: 5       Words: 1194

Applying Consumer Concepts To Analyze Coca-Cola Brand

Introduction The Coca-Cola Company is an American corporation founded in 1892 ad primarily engages in the manufacturing and distributing of syrup and concentrate for coca cola. The sweetened carbonated beverage business sells its products in over 200 countries and territories, making it one of the most successful brands in marketing history (Brondoni, 2019). The company’s mission ... Read More
Pages: 11       Words: 2774
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