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Research Proposal: Understanding the Impact of TikTok Marketing and Consumer Behavior/Psychology

Executive Summary The proposal aims to study the use of TikTok as an advertisement tool and its impact on today’s youths as consumers. The proposed study aims to help enhance the understanding of the changing perception of Generation Z towards brands and its links with TikTok’s influence on the consumer perception of various brands. However, ... Read More
Pages: 9       Words: 2383

Project Management Institute

An overview of the concept Project Management Institute (PMI) is a non-profit organization aiming to promote the best project management practices. PMI was established to address the increasing demands of the project management industry. It recognizes that project management methods and techniques are continually evolving, especially in software projects. PMI published the Guide to the ... Read More
Pages: 5       Words: 1321
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