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Stereotypes of Masculinity, Femininity, and Racism in Commercialized Products

Introduction Unilever is a multinational consumer goods company based in London, England, and Rotterdam, Netherlands. It was founded in 1929 through the merger of British soap maker Lever Brothers and Dutch margarine producer Margarine Unie. Today, Unilever is one of the largest consumer goods companies in the world, with a portfolio of over 400 brands, ... Read More
Pages: 6       Words: 1543

Intercultural Communication Issues in Marketing

Intercultural communication is significant in marketing and advertisement due to globalization and international marketing. Multinational firms like Coca-Cola and Apple Company’s products are used globally. Therefore, intercultural communication skills help marketers reach different markets segmented in terms of culture to promote and sell their products. Martin & Nakayama (2017) defines intercultural communication as sharing information ... Read More
Pages: 4       Words: 1056
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Dove: Campaign and Brand Analysis

Introduction Advertisers are tasked with generating solid, elevated leads for their companies. These include either short-range or long objectives. But just how will they go about achieving these objectives? Obviously, you can do this by conducting numerous campaigns. This also implies that they must assess whether their efforts are worthwhile. This is when campaign numbers ... Read More
Pages: 16       Words: 4375
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