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Distribution Strategy Essays

Wheel of International Marketing

Introduction This marketing report references Bunnings Warehouse to describe the marketing approaches and environmental impacts of global marketing. It will apply the two inner layers (HUB and SPOKES) of the Wheel of International Marketing Framework to assess how Bunnings Warehouse leverages its internal environment (HUB) to explore attractive expansion opportunities in the external environment (SPOKES). ... Read More
Pages: 11       Words: 3008

Shell Global PLC

Background Shell Global plc, known as Shell, is a global energy firm with a century-long history. The Royal Dutch Petroleum Company and Shell Transport and Trading Company amalgamated to establish Royal Dutch Shell in 1907(Shell Global, (n.d). In 1833, the Shell Transport and Trading Company began transporting products to the Far East, while the Royal ... Read More
Pages: 7       Words: 1890
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Market Penetration Strategy

Abstract Implementation of an effective marketing strategy is an essential component of a profitable company. It is equally important to develop a good marketing strategy as it is to put that strategy into action. Implementing marketing strategies allows companies to use limited resources by using their marketing capabilities to achieve their objectives. In this case, ... Read More
Pages: 6       Words: 1480
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