Leveraging Digital Initiatives for Customer Engagement and Loyalty at Starbucks
Introduction In modern business, the digital setting has been positioned as a pervasive area for building customer loyalty and interaction. With digital strategies being the main focus of his meetings with customers, Adam Brotman, the Chief Digital Officer of Starbucks, the world’s giant coffeehouse chain, has always kept sight of the purpose of connecting with ... Read More
Pages: 3 Words: 673