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Digital Advertising Essays

Marketing Strategy for Burberry

Executive Summary The marketing plan report covers Burberry’s fragrance line, which is a part of the London-based luxury fashion brand. The report examines the fragrance market’s strategic position and provides a mission statement for Burberry. Brexit and digitalisation challenges are identified through PESTLE analysis, whilst Porter’s Five Forces analysis shows that new entrants are fragmenting ... Read More
Pages: 18       Words: 4747

Mud Jeans Marketing Communication Plan

Introduction Vast market shares for companies characterize today’s markets, and changing consumer preferences and trends force companies to adopt new strategies to navigate these markets. Among these strategies include the introduction of new brand extensions. This marketing communication strategy will enable MUD Jeans to launch a kid’s denim range that matches the adult ranges. The ... Read More
Pages: 7       Words: 1907
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