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Customer Relationships Essays

A Business Venture in Clothing

Introduction In the dominant sphere of entrepreneurial ventures, the concept choice plays the key role in success achievement. In this essay, the author will focus on a business prospect that dwells in the clothing industry. The idea to evaluate this business will be to take the ‘testing your idea viability’ manual, identify any potential flaws ... Read More
Pages: 4       Words: 943

Managing and Communicating Functional and Symbolic Brands

Establishing a strong connection with customers is essential in the marketing world. Symbolic and functional brands fall into the same broad category. Symbolic brands emphasize abstract and emotional connections, whereas functional brands concentrate on practical advantages and tangibly present qualities (Copadis, 2023). This essay is divided into parts A and B. Part A gives the ... Read More
Pages: 12       Words: 3289
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